ARR

Годовой периодический доход

ARR - это аббревиатура от Годовой периодический доход.

Что такое Годовой периодический доход?

A critical metric used by subscription-based businesses, particularly Software-as-a-Service (SaaS) companies, is to measure the predictable and recurring revenue generated from their customers annually. ARR is a KPI because it provides:

  1. Предсказуемость: ARR provides a clear picture of the expected revenue for the upcoming year, making it easier for businesses to plan their budgets, investments, and growth strategies.
  2. Масштабируемость: As ARR grows, it indicates that the company is successfully acquiring and retaining customers, which is essential for long-term growth and profitability.
  3. Оценка: ARR is a key metric used by investors and analysts to evaluate the health and potential of a subscription-based business. Higher ARR generally leads to higher company valuations.
  4. Эффективность: Tracking ARR helps companies measure the effectiveness of their sales, marketing, and customer success efforts in generating and maintaining recurring revenue.

Annual Recurring Rate Formula

\text{ARR} = \sum_{i=1}^{n} \text{MRR}_i \times 12

Где:

  • \text{ARR} is the Annual Recurring Revenue
  • \text{MRR}_i is the Monthly Recurring Revenue for the $i$-th customer
  • n is the total number of customers
  • 12 is the number of months in a year

In simpler terms, to calculate ARR, you sum up the Monthly Recurring Revenue (MRR) from all customers and multiply the result by 12 to annualize the value.

It’s important to note that ARR only includes the recurring revenue from subscriptions and does not account for one-time fees, professional services, or other non-recurring revenue sources. ARR is a crucial metric for understanding a subscription-based business’s long-term health and growth potential.

  • Аббревиатура: ARR
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